When I first started using social media for business, I thought it was just about posting pictures and waiting for magic to happen. I believed if I posted daily, customers would appear like surprise guests at a party. They did not. I learned that social media is powerful, but only when used with a clear plan. Over time, I understood how it truly helps a business grow. Let me share what I learned in a simple way. Understand Why You Are There The first question I now ask myself is simple. Why am I using social media? Is it to sell? To build trust? To share knowledge? Or all three? When I became clear about my goal, everything changed. Social media is not only for fun. It is a tool. It helps people discover my business. It helps them understand what I offer. And most importantly, it helps them trust me. Without a goal, posting feels random. With a goal, every post has purpose. Choose the Right Platform At first, I tried to be everywhere. I opened accounts on every platform I could f...